Bruce Hooley is one of our most effective endorsers because his audience trusts him to recommend only what he genuinely believes. We know we are getting an authentic, authoritative voice about our products when Bruce discusses them. He asks great questions about our business so he can better relay our message to his listeners in a way they can easily understand. Bruce is completely invested in knowing everything he can about what we do. But more than that, he views our association as not just a business arrangement, but as a partnership. As a result, I consider him not just a commercial spokesman, but a friend.
Mike Strmac, Universal Windows Direct